Trending terms: ‘Gut Flora’ out of fashion as shoppers learn strain names 05-Oct-2020 By Nikki Hancocks Consumers are no longer reverting to simplistic phrases like ‘gut flora’ but are instead researching the specific bacterial strains associated with their target health concerns, according to a new trends analysis tool from Lumina Intelligence.
Global survey reveals top purchase drivers for functional food and drink 16-Dec-2019 By Nikki Hancocks A survey of over 11,000 consumers has revealed the top healthy lifestyle product purchase drivers across the world.